At its annual MAX conference today, Adobe will showcase technology innovation that enables designers, developers and content owners to fully embrace today's multiscreen revolution across PCs, smartphones, tablets and TVs.
In the keynote address, Adobe Chief Technology Officer Kevin Lynch will address the market forces driving a new era of multiscreen content authoring, delivery and measurement.
He will highlight how Adobe is helping solve the challenges of delivering multiscreen experiences with both Flash and HTML5 across areas of content creation that include websites, digital publishing, online video, enterprise applications, and gaming.
"The multiscreen revolution is a bigger shift in how people will use computing than we even saw with the personal computer revolution," said Lynch.
"Adobe's strategy is to help developers, creative pros, and entire organizations express themselves across the wide variety of devices that we are all using in our daily lives."
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