8 Famous Brands and their Rebranding Cost!

From graphicdesignblog.org We all know giant multinationals and famous brands invest heavily in their brand identity design. But most of the time costs incurred are kept a secret. Bear in mind that a rebranding cost is entirely different from the cost of a logo redesign. A complete rebranding includes changes to the logo design, package design, marketing campaigns and the cost incurred to expose the rebranding into the market. As graphic designers, we ought to know how much do famous companies and brands spend on their brand identity design. When a company posts an outrageous figure for its corporate rebranding, people tend to become judgmental over the ridiculous price incurred. But branding is not all about designing a logo, there are other aspects of the branding process that need to be fulfilled in order to deliver a revamped identity. In the field of graphic design, there are various tools that complete the branding process.

The logo and stationary design Package and label design Website Design Designing the marketing campaign (Advertising, Billboards, Flyers, Girt Items) Following are the branding costs of 8 famous brands that were rebranded at a fairly excessive cost. Pepsi Anz BP Helios BBC One Accenture TranLink Starz Posten Some Exorbitant Logo Prices: Below are some of the prices of only logo designs that are outrageously lofty: Designer: Wolff Ollins Designer: L.N Agency Designer: L. Associates Designer: - Logo Price: £400,000 Logo Price: £400,000 Logo Price: $240,000 Logo Price: £1.020.00 Do you think that such exorbitant prices are acceptable for a rebranding?

30 Creative Minimalist Print Ads – Saying more with less!

From graphicdesignblog.org

The advertising world is packed with creative ideas and imaginative advertisement messages. The job of an advertiser is to effectively persuade the target audience into buying a certain product or service. Creative ads are the ones that have the power to sell. But there is a vast difference between generating a TV ad and producing a print ad. Print ads are hardest to execute because of the lack of space and freedom. Within a limited domain, you need to effectively place your message to the target audience. Hence, minimalist and conceptual print ads are helpful in serving the cause perfectly. In a print ad, less use of graphic design can yield more substance to the copy. This is where the services of a talented graphic designer come in handy. Following are 30 of the most stunning minimalist print ads that say more with less.

ATM (Azienda Trasporti Milanesi)

The pieces of a puzzle show two people connected with each other, denoting that ATM is ‘connecting the city’.

McDonalds – Wi-Fries

McDonald’s fries are shaped into Wi-Fi sign to show love for free Wi-Fi.

National Environment Agency Singapore

To highlight to Singaporean smokers that from July 1st 2007, smoking inside pubs, clubs and restaurants is prohibited.

Alka Seltzer: Chicklhouette

This minimalist ad of an antiacid medicine shows that the pills can digest a whole chicken.

MTV Networks: Black Ribbon Michael Jackson

Wonderful minimalist ad by MTV, showing a ribbon shaped into Michael Jackson’s legs.

CNN: Net

The spider web in this minimalist ad signifies that ‘No story gets away’ from CNN.

CARE Austria: Earthquake

An earthquake effects more than buildings. The graph shows that it affects average incomes too.

Columbia: shades

The commercial titled shades was done by Prolam Y&R Santiago advertising agency for COLUMBIA (FORUS Company) in Chile

Albert Dali Naming Consultants: Corn-net-toe

For names that make you think. This add creatively spells out the word “Cornetto”

FedEx: Statue of Sugarloaf

This ad shows a brilliantly colored Statue of Liberty with the FedEx purple and orange colors.

Financial Times: Paratrooper

The minimalist ad communicates that “Some tools aren’t a luxury. We live in FINANCIAL TIMES.”

The Green Ant: Minimalism

Minimalism is the art of continually removing things until all you have left is beauty.

MasterCard Canada: Darkness

The darkness ad exhibits the importance of blind people. To them darkness is priceless.

Hut Weber: Hitler vs. Chaplin

The ad tries to communicate that it’s the hat that is different between Charlie Chaplin and Hitler.

Jeep

This minimalist ad creatively shows the face of a dog and a camel merging to make a “JEEP”

Kapiti

Kapiti is a designer Ice-cream that is indicated by the vibrant graphic design created by the melting purse.

Kit Kat: Bench

The bench is made of Kit Kat, signifying that you ‘Have a Break with a Kit Kat’.

Nestlé Kit Kat: Vuvuzela

The ad shows the controversial horn used in FIFA World Cup 2010, communicating ‘Break a vuvuzela, have a Kit Kat’.

Lego: Tank

This minimalist ad communicates that LEGO toys can create real objects. The shadow shows a tank.

Levis Slim jeans:

This minimalist ad communicates that the Levis Jeans just couldn’t get any slimmer.

McDonald’s road

Did somebody say ‘M’?

McDonald’s: Medium size

McDonald’s in Israel changed the menu to much less calories and fat. The M sign denotes the ‘Medium size’.

Nando’s

The ‘Extra  Hot peri-peri’ Nando’s is so hot, it can put a hole in a chair.

Pepperoni Coke

Pepperonis are shaped into a Coke bottle on Pizza Hut’s new pizza.

Pilot pen: Mummy

Pilot pen is so water resistant that when written on dinner plates, it won’t wash away.

Profilo XXL Refrigerator: Lost Vegetables, Tomato

The 566 liters XXL refrigerator is so large that vegetables get lost in it.

Wite-Out spec:

The funny resignation letter amendment shows that this correction fluid is ‘For Big Mistakes’.

The support centers union for victims of assault

The use of negative space is this ad creates hand of a criminal (in black) holding the neck of the girl (in white).

Tzomet Sfarim Bookstore: Faceabook

This ad communicates that people should disconnect from Facebook for a while and read a book.

Volkswagen Snow Tires: Crystal

Volkswagen snow tires service have improved grip in winter.

Useful Tips for Effective Web Design

Listed below are some useful and rather important tips for designing a professional and high quality web site:

• Neat and Easy Navigation: Navigation of links on your site plays a big role in determining the stickiness of your site (how long your visitor stays and explores your site). Ask yourself this, what do visitors do as soon as they open your site? They would probably read the content of the present page and then look around to find any other page that interests them. Read our article on Web site Navigation Tips.
• Clean Layout Design: A clean layout that uses a lot of white space enhances a site's looks. Try to keep the focus on your content, use dreamweaver templates for this. Use fonts that will be available on all computers to prevent your site looking messed up.
• Program using pure CSS: The world is moving away from table based websites to pure CSS websites because it offers accessibility, reusability and considerably reduces file size apart from giving greater control over the look of your website. The single most important skill you can learn today to become a quality web designer is CSS programming! Even if you are not an expert at CSS you can learn to use the following simple CSS Styles Effects to enhance your website:
  1. Cool Text Effects using CSS Styles: Text Links Rollover, Text Case Setting, Text Spacing and Line-through Effect
  2. Bullets in HTML or Deamweaver: Using CSS Styles with bullets (shapes, decimal, roman-numerals, images, etc.)
  3. Links without Underline: Use CSS Styles to display links without the appearance of the underline.
• Optimum Load Time: Make sure your load time is low. For this you must:
  Minimize Graphics, Flash and scripts: They hugely increase your file size.
  Optimize your HTML & script code: Make sure that your site doesn't have any unwanted tags or unused scripts.
  Use Server Side Include (SSI) files where ever possible. SSI files once called from the web server reside in its cache so on subsequent requests they load faster.
  Read our article Tips for a Fast Loading Site for more.
• Design for all Screen Resolutions: A site that is easy-to-use always encourages visitors to stay and read your content. For site with long pages of content this is very crucial as the amount of scrolling required is reduced. Suppose your site doesn't look good for a particular resolution it is very probable that the visitor will close the browser window feeling that the web page is not for their viewing. Designing stretch layouts that fit any screen resolution ensures that you know all your visitors see a visually appealing and professional site.
  Read our article Designing for all Screen Resolutions for more.
• Ensure Web site scalability: Make sure your code and design is scalable. As technology advances and configuration of computers & their monitors keep increasing and varying it is impossible to test your site in all screen sizes and platforms.
• Cross Browser Compatible: Make sure you check your site for Internet Explorer 5+, Mozilla Firefox 1+, Opera 7+, Safari 3+ and Netscape Navigator 6+ as they constitute 95% of the world's browsers.

CSS Website Design Guide: Learn how to easily design a professional website using Adobe Fireworks and then build it into a CSS website using Adobe Dreamweaver. Create step-by-step the cool CSS website shown above.

Adobe Powers Multiscreen Revolution

At its annual MAX conference today, Adobe will showcase technology innovation that enables designers, developers and content owners to fully embrace today's multiscreen revolution across PCs, smartphones, tablets and TVs.

In the keynote address, Adobe Chief Technology Officer Kevin Lynch will address the market forces driving a new era of multiscreen content authoring, delivery and measurement.

He will highlight how Adobe is helping solve the challenges of delivering multiscreen experiences with both Flash and HTML5 across areas of content creation that include websites, digital publishing, online video, enterprise applications, and gaming.

"The multiscreen revolution is a bigger shift in how people will use computing than we even saw with the personal computer revolution," said Lynch.

"Adobe's strategy is to help developers, creative pros, and entire organizations express themselves across the wide variety of devices that we are all using in our daily lives."

10 creative shopping bag designs

by Mirko in Advertising, Featured, Inspiration

Shopping bags is an item that pretty much every shop has to use. Strangely, most shops use simple logos or visuals on their bags and very few try to be creative with it. These ten examples should inspire you.

1. Muse

2. Meralco: unplug to save

3. Burn bag

4. Tom of Finland

5. Stop’n grow

6. Gaia

7. ASPE crime stories

8. YKM

9. Red Cross

10. Give me your hand